Kiwoko: digitalizing the success of physical stores

Kiwoko is the animal store chain leader in Spain. It has a team of over 1000 people and more than 120 stores throughout the country. With thousands of products, some of them developed exclusively by them. It insists that its philosophy is based on the care of animals. You shouldn´t humanize them, you have to take care of them and respect them.

At Waka we have been responsible for creating the image of its new e commerce, and moving the corporate image experience clients have in their physical stores. Meaning, digitalizing the key to its success..

In the end, perhaps it’s such an easy key like this one. We want to reproduce in the website the experience that clients have at any of the stores Kiwoko has all over the country. We don´t want there to be a digital gap..

The brand´s contact through a device is a delicate subject. Despite having the experience of opening over 100 stores, it could become difficult to know what else to do to accomplish the expectations of a recurrent client..

“Come inside Kiwoko´s online store, we will still be right beside you”.

There was a requirement: provide a constant creation of offers, banners with promos, product changes, and all of this created by a great team with different profiles, always being more commercial than visual.

All of this made us search for a design system that was simple, solid and functional, as well as based on something as resistant as “the divine proportion”.

“A golden ratio design system”.

Salesforceis a powerful CRM, that has also expanded its horizons offering an e commerce integrated to the sales systems. At Waka we often work as designers so that the implementation of the design is done by the client´s internal team, or in some cases, a back-end specialist.

The design possibilities at Salesforce are quite limited. The complications that could arise from implementing novelty in usability could be almost incompatible with the manager´s options.

Thus, the challenge was to achieve a good brand experience through simple browsing, coherent imagery and creative quality. In conclusion, we left inside a drawer a bunch of good UX and design ideas, that we hope very soon the Kiwoko team is able to develop.