Fabmaker is an online tool that allows creative minds to make design products.
It is a division of the mother company Multifab, created by the architectural firm based in Madrid, Mimétrica. Their mission: receive creative project files in 3D and make them a reality through different systems: 3D printing, laser cutting, plotter, CNC milling, etc. An idea that had Leroy Merlín come in as an investor to bet on the country´s own creativity and design.
UX visual minimalism
Prior to the UX work on this platform, we carried out a branding phase, with a deep analysis of its competitors, potential users and design trends. The final concepts combined a proactive and creative attitude with “creating together” (you, the designers, and us, the builders).
Out of the market research done two archetypes were born. On one hand, we had young designers (or architects) with creative unrest, and on the other hand, engineers (or product designers), in search of prototyping. All of them very creative, but very different to one another. Some of them come from the art field and others from more functional positions. Well, that´s the challenge: for all of them to feel comfortable in their elements.
Communication is a vital part of the UX process. Text is a vital UX element that is often not valued as it should be. Just as the interface must be attractive, communication must follow a coherent line. How does this tool talk to the user? According to the branding, motivating and reinforcing creativity.
A journey for the user and a look & feel that lives up to our users expectations. The journey had to be an online creative walkway where each user would know exactly where exactly their order was. This is essential and a priority for the design team. These requirements of visual information free us from designer´s block staring at a blank sheet of paper (in this case, screen).
- Where am I? Let us solve it easily: a step system.
- How much will it cost? o your question I offer a design answer: the cost is always visible.
- When will I receive it? Easy: geolocalization and system message.
- Is everything okay? Always: friendly system notice.
And this is how we kept answering all the different questions and needs that our users had.
Finally, the design. The mission: transmit, through the interface design and communication, an attractive, friendly, creative, useful, informative, swift, secure and digitally advanced platform..
Some functional pillars from our tool provided to our archetype of engineers (not exactly differentiated, but important for the structural part of the design). And other sensory pillars for archetype of creatives (we must offer something visually differentiated). And always backed up by our best branding:
(BRAND) Fabmaker is the people that use it.
(PRODUCT) Fabmaker is an online tool that allows creative minds to make their design products.
From the beginning we must find an internal agreement between the sales and the programming teams, so that the wishes of some will not become nightmares of others. This could result in unbalanced budgets, the impossibility of obtaining a really swift MVP, loss of focus by the user, etc.