Fabmaker is an online tool that allows creative minds to make design products.
It is a division of the mother company Multifab, created by the architectural firm based in Madrid, Mimétrica. Their mission: receive creative project files in 3D and make them a reality through different systems: 3D printing, laser cutting, plotter, CNC milling, etc. An idea that had Leroy Merlín come in as an investor to bet on the country´s own creativity and design.
UX visual minimalism
Prior to the UX work on this platform, we carried out a branding phase with a deep analysis of its competitors, potential users and design trends. The final concepts combined a proactive and creative attitude with “creating together” (you, the designers, and us, the builders).
Out of the market research conducted, two archetypes were born. On the one hand, we had young designers (or architects) with creative unrest, and on the other hand, engineers (or product designers), in search of prototyping. All of them very creative, but very different from one another. Some of them come from the art field and others from more functional positions. Well, that´s the challenge: for all of them to feel comfortable in their elements.
Communication is a vital part of the UX process. Text is a vital UX element that is often not valued as it should be. Just as the interface must be attractive, communication must follow a coherent line. How does this tool speak to the user? Branding tells us that the answer is motivating and reinforcing creativity.
A journey for the user and a look and feel that lives up to our users’ expectations. the journey had to be an online creative walkway where each user would know exactly at which point their order was. This is essential and a priority for the design team. These requirements of visual information free us from designer´s block staring at a blank sheet of paper (or, in this case, a screen)
In conclusion, this is all about walking in the shoes of every archetype, at all times. And well, that is what research is for, which can pair what the user is looking for with what our app is offering:
- Where am I? Let us solve it easily: a step system.
- How much will it cost? To answer your question, I offer you a design answer: the cost is always visible.
- When will I receive it? Easy: geolocalization and system message.
- Is everything okay? Always: friendly system notice.
And this is how we kept answering all the different questions and needs that our users had.
Finally, the design. The mission: transmit, through the interface design and communication, an attractive, friendly, creative, useful, informative, swift, secure, and digitally advanced platform..
Some functional pillars from our tool provided to our archetype of engineers (not exactly differentiated, but important for the structural part of the design). And other sensory Pillars for the archetype of creatives (we must offer something visually differentiated). And always backed up by our best branding:
(BRAND) Fabmaker is the people that use it.
(PRODUCT) Fabmaker is an online tool that allows creative minds to make their design products.
From the beginning we must find an internal agreement between the sales and the programming teams, so that the wishes of some will not become nightmares for others. This could result in unbalanced budgets, the impossibility of obtaining a really swift MVP, loss of focus by the user, etc.