Essenzia: design, freshness and usability for ecommerce

Still life of citrus product Esenzzia
Citrus family photography set, 2019

Laus 2020 Award
in the Digital category

Honors
Awwwards Honorable Mention in Design 2020

Awwwards Mobile Excellence 2020

Award

Awwwards Mobile Site of the Year 2020
Nomination

Project briefing

Esenzzia´s objective for 2019 was to update its image and take a step forward in the perception the clients had about its perfumes. In fashion and perfumery it is necessary to have something beyond an image. You must have personality, offer something different, and most importantly, have your own voice. .

For this reason we worked on a brand concept and a statement from which to reinforce the whole operation behind the graphic design: packaging, labeling, website and photography of the product and the store.

Esenzzia product photography
Product packaging and labeling 50 ml

Esenzzia, period.

The proposal given to Esenzzia has been complicated. In the perfumery sector it is common to find archetypes based on the use of models and photographs of people that the client tends to identify with. In this case, we were looking to get away from this tactic. Our objective is to focus the client on the brand´s vital strength: the quality of its products, without misleading the user with empty promises. A totally typographic image, a lot of black over white, clear and direct. Everybody is in a hurry and at Esenzzia we will not waste your time.

“Do you want a perfume for going out, or would you prefer something fresher? Or why not both?

The communication line talks naturally to its clients, helps them find something in which to improve, it is simple, clear and direct. The design translates those patterns in a visual way. An authentic and realistic base with great ability to evolve and gain awareness.

“And for today, what is your Esenzzia going to be? Don´t think about it. Instead, think about getting two.”

Design awards and UX mobile

LAUS Digital Award 2020. Esenzzia

Shipping Madrid Esenzzia
Madrid Esenzzia Store

Design awards and UX mobile

The work done for Esenzzia has been recognized with 2 international awards, at Awwwards:

  1. Honorable Design Content
  2. Mobile Excellent

How? Well, starting with the design of the packaging, which already announced Esenzzia´s change: no more image databases. And no more unrealistic images of impossible models. We now want visual simplicity and lightness.

The web design is based on two premises: visual simplification and helping the user. The result: a unique and different design.

Move the Mobile First design to the Desktop

The “Mobile first” premise is not always useful. In this specific case the result of applying it has been especially satisfactory. In conclusion, this project has followed a solid and coherent design, with strong guidelines:

  • There is no photography, except once you browse deeper.
  • The search engine is the host of the website, with an active focus.
  • There are different browsing paths for the 2 types of users (new and recurrent).
  • The lateral purchase of chips at fix, are also included in the desktop.

The manager of this e commerce has been Prestashop. A work team specifically established for Esenzzia to achieve the best performance results.

“At ESENZZIA you are in charge. And if you are going to be the one paying, the logical thing is that you get to choose how to do it”.

Lighthouse Report Web Speed
Desktop web Esenzzia
Shipping Madrid Esenzzia
Madrid Esenzzia Store
Schematic web design for Esenzzia

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