Branding.

If your brand was a person, what would they say and how would they say it? What would they do? At Waka we create and develop solid brands with personality.

Rebranding and brand design for Frutality, 2019.
Rebranding and brand design for Frutality, 2019.
Frutality visual identity design, 2019.
Brand redesign and web design for Frutality, 2019.

Concept and corporate visual identity. Frutality, 2019 View project

Branding from strategy and creativity

We use strategic planning and analysis focused on creativity to provide a new approach. Waka is a branding agency where nothing is random and everything is developed following a specific methodology. We find whatever makes you special and we align it with whatever your clients are searching for.

We cover the whole process of brand creation: from the conceptualization to the design. We do not stop with the brandbook, we move the brand´s expression and experience into diverse channels.

Brand consulting

  • Auditing 
  • Insights and innovation
  • Prototyping 
  • Positioning and value promise
  • Conceptualization
  • Brand architecture and portfolio

Brand identity

  • Naming
  • Tagline, claim & slogans
  • Visual identity and building system
  • Oral identity and expression
  • Style guide & brandbook
  • Brand story

Product design

  • Product conceptualization
  • Prototyping and 3D
  • Packaging design
  • Label design

Activation and experience

  • Digital experience design
  • Design for the point of sale & retail
  • Signage
  • Place & space branding

Brand management

  • Brand guardianship
  • Brand mentoring
Corporate identity design for Humann, 2019.<br />
Design of corporate pieces for Humann, 2019.
Design of corporate pieces for Humann, 2019.
Design of corporate pieces for Humann, 2019.
Design of corporate pieces for Humann, 2019.
Design of corporate pieces for Humann, 2019.
Corporate identity design for Humann, 2019.

The paradigm has changed

To have an adequate brand is not enough anymore. We believe in brands that have a goal and are relevant for their clients. We go beyond the design and we find lasting concepts from which to build an identity. 

We create solid brands that work as a lever so that your business can climb another level, or even open up new paths. We take into account each consumer, each channel and each moment to generate a complete and uniform brand experience. 

We make your brand come to life, be organic and to evolve.

Branding and corporate design agency Fundación Code Venezuela, 2019
Branding and corporate design agency Fundación Code Venezuela, 2019
Branding and corporate design agency Fundación Code Venezuela, 2019
Concept and corporate identity. codigovzla.org, 2019

A branding agency with method, commitment and soul

We have our own methodology to find your truth: that which makes you unique. To take on this path is not always an easy task; it entails making decisions, taking risks and being brave. We don´t do it in a crazy way, but rather by following our experience and our own method. Only in this way can we reach the brand you want to become. Are you a brave brand?

 Curiara logo, 2019
Concept and corporate visual identity. Curiara, 2019
Concept and corporate visual identity. Curiara, 2019
Concept and corporate visual identity. Curiara, 2019
Design of corporate pieces for Curiara, 2019
Concepto e identidad visual corporativa. Curiara, 2019

Make your brand express itself

May we help you?